Consumer Direct Members can Pay Premiums at Walmart Stores
Published on November 10, 2014 – CareFirst BCBS
CareFirst’s Consumer Direct members can now do more than buy toilet paper, clothes and milk when they shop at Walmart. They can also pay for their CareFirst health insurance premiums at the nation’s largest retail store.
Cash payments will now be accepted at any of the 56 Walmart stores in CareFirst’s service area thanks to the company’s new partnership with FiServ company CheckFreePay, located at Walmart customer service counters.
The change is expected to not only enhance customer service but also help underbanked Consumer Direct customers who don’t have checking accounts or credit cards.
Wanda Oneferu-Bey, Executive Vice President of CareFirst’s Consumer Direct division, said among the reasons for the program’s implementation – exceeding CareFirst’s mission for exceptional customer service. “It really is a service for our customers. It’s not required, but we think it makes sense to do it,” she said.